Case Studies

Wisdom Tree helps a top Indian MBA school revamp their technology program


Develop an executive program to address the massive skill gap between academics and corporates in a new technology program and market the program.

Type of company:

A top management education institution in India.

Go-to-market challenge:

  • Lacked internal marketing team.
  • The institution lacked faculty for advanced topics.
  • Limited access to leaders in the industry.
  • No hands-on- lab and relevant case studies.

Go-to-market results:

  • An end-to-end solution was built which was a blend of technology, content, analytics and marketing.
  • We developed a 30 skills metrics to measure learner's acumen and map it to evolving jobs and skills across various industries.
  • We provided a curriculum which was taught by in-house faculty and industry leaders.
  • Integrated the programs with hands-on lab.
  • Currently, it is one of the most successful programs today in India.

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