Objective:

Develop an executive program to address the massive skill gap between academics and corporates in a new technology program and market the program.

Type of company:

A top management education institution in India.

Go-to-market challenge:

• Lacked internal marketing team.
• The institution lacked faculty for advanced topics.
• Limited access to leaders in the industry.
• No hands-on- lab and relevant case studies.

Go-to-market results:

• An end-to-end solution was built which was a blend of technology, content, analytics and marketing.
• We developed a 30 skills metrics to measure learner's acumen and map it to evolving jobs and skills across various industries.
• We provided a curriculum which was taught by in-house faculty and industry leaders.
• Integrated the programs with hands-on lab.
• Currently, it is one of the most successful programs today in India.