Objective:

Required a go-to-market strategy to open their white label schools, recently launched SaaS product and tools catalogues in Indian market.

Type of company:

A network of 30+ software engineering schools.

Go-to-market challenge:

• Start from scratch to make a business plan.
• Determine value proposition for the SaaS product.
• Product positioning was challenging due to excessive competition in technology space.
• Introducing a pedagogy to the Indian market, which was contradicting the traditional learning methodology.

Go-to-market results:

• Created new products like the “experience labs” for business-to-business segments.
• Created a strong business-to-business pipeline of 20+ companies focusing in India and Singapore.
• Signed 3 memoranda of understanding (MOU) with companies to run pilots.
• Strategic alliance with one of the largest universities in India, under their technology division, to launch a unique program in software engineering.